Dhofar Poultry Company says it aims to grow its revenues to $31.1m next year as production levels rise
Dhofar Poultry Company is betting big on the Oman and wider Gulf market during 2021 with ambitions to grow its revenues to OR12 million ($31.1 million), up OR2 million from last year.
With its processing facility and farms in Salalah, Dhofar Poultry is a leading supplier of chicken in Oman and other GCC countries.
By the end of 2021, the company aims to not only increase revenue but plans to increase production from nearly 8,000 tons in 2019 to 10,000 tons in 2021.
It said this growth will be driven by a diversified product offerings and an aggressive marketing-led strategy to drive enhanced distribution and supply chain network within and outside of Oman.
The brand said is also all set to foray into newer business segments in the upcoming months.
According to statistics of the Ministry of Agriculture and Fisheries, the sultanate’s production of broiler chickens in 2018 was estimated at 129,000 tonnes, of which 54 percent were locally consumed.
