Vision, Mission & Strategy
Value Added Products
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Profile, Vision & Mission
To be among the most loved food brands in the Middle East.
We aim to:
Offer individuals and families safe, high quality and wholesome products;
sustain and build trust with our channel partners and institutional clients; and
contribute to national and regional food security.
Aligning Production Capabilities with Customer requirements.
Support & motivate Retail & Trade partners in promoting our brand.
Ensure Logistics – storage & transportation –is well organized adopting systems & technology to fulfil the commitments of timely delivery with consistent quality.
Attract and retain the best talent to achieve the objective of Customer Delight.
Utilize the experience of the unique experts both individually and in teams to serve both the Retailers & trade partners in the best way.
Establish and maintain win-win relationship with all the business partners.
Comply with all statutory requirements while meeting the market needs with highest quality of Products & Services.