Vision
To be among the most loved food brands in the Middle East.
Profile, Vision & Mission
Mission
We aim to:
- Offer individuals and families safe, high quality and wholesome products;
- sustain and build trust with our channel partners and institutional clients; and
- contribute to national and regional food security.
Strategy
- Aligning Production Capabilities with Customer requirements.
- Support & motivate Retail & Trade partners in promoting our brand.
- Ensure Logistics – storage & transportation –is well organized adopting systems & technology to fulfil the commitments of timely delivery with consistent quality.
- Attract and retain the best talent to achieve the objective of Customer Delight.
- Utilize the experience of the unique experts both individually and in teams to serve both the Retailers & trade partners in the best way.
- Establish and maintain win-win relationship with all the business partners.
- Comply with all statutory requirements while meeting the market needs with highest quality of Products & Services.
