Profile, Vision & Mission


To be among the most loved food brands in the Middle East.


We aim to:
  • Offer individuals and families safe, high quality and wholesome products;
  • sustain and build trust with our channel partners and institutional clients; and
  • contribute to national and regional food security.


  • Aligning Production Capabilities with Customer requirements.
  • Support & motivate Retail & Trade partners in promoting our brand.
  • Ensure Logistics – storage & transportation –is well organized adopting systems & technology to fulfil the commitments of timely delivery with consistent quality.
  • Attract and retain the best talent to achieve the objective of Customer Delight.
  • Utilize the experience of the unique experts both individually and in teams to serve both the Retailers & trade partners in the best way.
  • Establish and maintain win-win relationship with all the business partners.
  • Comply with all statutory requirements while meeting the market needs with highest quality of Products & Services.